COCA Building Wayfinding; Graphic Wayfinding/Kitty Hong

Graphic information is the most direct way for people to find their location. Typical wayfinding graphic information includes systems made up of text, pictograms, maps, photographs, diagrams, and models. Visitors use these as a guide as they navigate a site,building, or space.

 These elements must be clear and consistent. It is important to make directions clear, use fonts that are easy to read, use pictograms that are easily recognizable and not too abstract or complicated, pay close attention to format, and use common rather than obscure or technical terms. Efficiency is priority! Users want to learn the required information to get from A to B and quickly.

Orientation is devices are aids for people to have a mental map of their location in relation to their destination. Examples of orientation devices are maps, site plans, floor plans,and building and/or floor directories.Typically, this is the first information a user takes in for decision making in a setting they are unfamiliar with and an important tool for choosing the most efficient route. Important elements to include in any orientation devices are a 'you are here' symbol to provide orientation, key landmarks, labels that correspond with directional signage, placement of any maps or directories in an area that is easy to read from various vantage points, avoid all uppercase text to increase legibility, include key markers, and display hours of service of tenants available to provide additional assistance.

Directional Information gives individuals guidance along their route to a destination. This is after the person has familiarized themselves with the over all space. Most commonly used signs include arrows etc. Key things to emphasize directional information with are signage and architectural indicators such as wall graphics or landscaping leading to a destination. Again, usage of easy-to-learn pictograms to accompany text is helpful and bypasses any language barriers. Plain text and consistency are also important to avoid confusion.

Destination Information is provided at the point of destination. This usually includes signage, floor numbers, room identifiers and other related marker. Outdoor signage should identify all buildings by name and be legible from roadways and pathways. Any identification strategy should be intuitive, simple, and detectable.

Situation and Object Identification informs visitors about situations like local hazards, changes in status, or notable objects such as fire extinguishers. Emergency information signage should be dynamic and visible. LED display is a good method of informing visitors with current information and updating changes. Audible alarms and use of a public address system should be implemented as well. Standard colors, shapes, and symbols commonly associated with warning, hazard, etc. are easily recognizable.