From AIGA, What Designers Need to Know
Designers think about visual forms and how they are put together to convey meaning. This is visual language. Points, lines, planes, volumes, spaces, textures, and colors are used to create symmetry, proportion, rhythm and are basic components of a designer's visual vocabulary.
Form and structure analyzes positive and negative forms.
Form analysis examines 2D and 3D forms and how to create a feeling of space.
Structure and system consider various ways for order in a space.
Visual Phenomena explores intuitive response from the audience to form, color, texture.
Composition and visual framing involves deciding what to include in an image and the interaction between those elements.
Visual abstraction identifies key features of an object and simplifies them.
Unity of form relationships among design elements: proportion, scale, symmetry, contrast.
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These definitions and elements are applicable and to be considered in this wayfinding project. Spacial relations, proportions of signage and their aesthetic affect an observer and their experience in a space. For example, composition and visual framing pertains to the layout and design of signage. Visual abstraction takes place when icons are created and used in a design to give information in a quick and efficient manner.
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