John Bielenberg encouraged design students to "Get Out"- new experiences and places to clear one's mind for new ideas; not to stay in the repetitive daily life pathways - 'same ol, same ol' does not enable fresh ideas.
Also, to "Think Wrong"..train your brain to think wrong. Engine of ingenuity. Think outside the box- let your mind and brainstorming go 'way out there'; let no idea be a 'bad' idea while in this stage of idea generating. 'Be stupid' let anything go- throw anything out there, go crazy with it.
Beilenberg pointed out that it is easy in the designing process to get stuck in the brainstorming process. New ideas can keep coming and debating of concepts can go on, however, at a point a person has to stop talking and start making. This next step will offer more information that can be used to develop ideas further and allow the process to continue. Making--> Learning.
He offered advice; to "Bet Small". This changes the way one looks at taking risks. Placing a lot of little bets leads to success. Do not be afraid of failure. Be fearless. Engage in conversation- promote positive change.
Design in all forms is how you find solutions to problems and make change. Think optimistically.
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