We watched behind the scenes videos of the brainstorming and development process at IDEO's studio as well as read information about Deep-Dive brainstorming technique.
Deep-Dive brainstorming technique is used for innovation in product development, process improvement, and customer service strategies. The method to innovation focuses on Process, Organisation, Culture, & Leadership, with the key to success for these brainstorming sessions being information about the needs of the customers and an open mind.
Process: Fail often, Fail Sooner.
Prototype multiple ideas (small scale) to demonstrate and build on
Market research- engage and get feedback from end users- close attention to product environment
Organisation: Flat structure focused on learning without type casting
Culture: Absolute- trust in team members. Everyone is an expert in their own life and their experiences can bring much to the table.
Leadership: Team leader facilitates but not expert. Team Lead's role is to coach process, allowing others to produce ideas and allows freedom.
'Rules'- from Blackboard
IDEO "rules"
-- think of your product in terms of verbs rather than nouns.
-- concentrate on one conversation at a time
-- stay focused
-- encourage wild ideas
-- go for quantity (no editing)
-- be visual (visual words or sketch)
-- defer judgment (no stopping to say that isn't going to work, isn't a good idea...)
-- build on the ideas of others
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